Blaze Rock

Blaze Rock is a groundbreaking initiative that launched in 2023, driven by a personal and passionate pursuit to fill the gap in the market for vibrant, maximalist rock 'n' roll apparel. Frustrated by the lack of options, I embarked on a journey to create a unique piece for myself, swiftly transforming into a visionary endeavor to share this bold concept with the world. Today, Blaze Rock stands as a dynamic on-demand service, delivering striking, colorful fashion to rock enthusiasts globally.​

 

What did I do?

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• Developed the entire branding and strategy, shaping the identity of Blaze Rock.

• Designed the bold and exclusive graphics featured in the product prints - yes, all of them!

• Customized the Shopify store to ensure a seamless shopping experience.

• Created and customized lifelike AI-generated models showcasing the clothing designs, using Photoshop to bring the vision to life.